A lot of times in life, it’s all in the details—especially when it comes to classic snacks that have been loved for decades. Ritz certainly wasn’t going to go out of its way to create something new with its latest summer offering, but it’s hoping one small tweak this month will pique your interest.
Ritz, a Mondelez brand, today announced that it will be launching new “Sun-Kissed” cookies in retail stores across the U.S. just in time for the summer holiday season. Ritz explains that these baked cookies have an extra-crispy crust and a unique crunchy texture. As we head toward the first warm weather of the season, this product may be perfect for your cooler or grilling snack.
Starting later this month, you can find the super-baked snacks at the big-box retailers where you usually buy Ritz, but only for a limited time. (A standard-sized box has a suggested retail price of $4.29.)
This isn’t the first time Ritz has leaned into its most fan-favorite traits—last year, the 90-year-old cookie brand launched a “buttery” version with a richer flavor. Focusing on familiar traits that consumers already love is key to the brand’s flavor strategy today. This time, however, they’re focusing all their attention on emphasizing the rich, crunchy taste of the classic snack.
“Ritz is a beloved, iconic cookie that’s been around for 90 years. While we’re proud and will always cherish that heritage, we were focused on elevating the brand’s connection to today’s consumers and modernizing it,” Steven Saenen, vice president of marketing for Ritz, told Food & Wine. “We wanted to evolve this beloved classic into a modern snack.”
This summer’s newest cookie continues the brand’s usual “buttery, salty” taste, but we imagine it’s even richer this time around. Take a bite of the “sun-kissed” cookie, and you’ll probably notice its crunchy texture and slightly darker toasty color. (Think of it as the crunch of Extra Toasty Cheez-Its, not a whole new flavor combo.) It’s described as a crispy, baked cookie with a “toasty flavor,” according to the brand.
To celebrate the launch and the upcoming warm weather, the Ritz is hosting a raffle to give guests money for a summer getaway. Prizes include beach towels, coolers, travel bags and a grand prize valued at $50,000. The draw is taking place on the Ritz’s “Golden Summer” landing page until the end of August.
Sounds like there’s a new travel snack to try.
Related topics: