Durian Fruit Market Set to Grow by USD 10.57 Billion from 2024-2028, Fueled by Rise in Veganism

by Ella

Technavio forecasts that the global durian fruit market will expand by USD 10.57 billion from 2024 to 2028, registering a robust CAGR of over 8.09% during the forecast period. This growth is primarily driven by the increasing adoption of vegan lifestyles, which has spurred demand for organic durian fruits. Despite these positive trends, stringent government regulations pose challenges to market expansion.

Key players in the durian fruit market include Charoen Pokphand Group Co. Ltd., Durian Harvests, DURIAN BEAR Sdn Bhd, Grand World International Co. Ltd., Hernan Corp. Sdn Bhd, Inter fresh Co. Ltd., NAM VAN LONG Co. Ltd., SunFresh Fruit Hub Sdn Bhd, Sunshine International Co. Ltd., Thai Agri Foods Public Co. Ltd., Top Fruits Sdn Bhd, and TRL Sdn Bhd.


Market Scope and Dynamics:

The report highlights that the organic segment of the durian fruit market is witnessing significant growth due to rising consumer demand for convenient and nutritious food products. Vendors are responding by introducing new organic durian variants, such as the Organic Musang King Durian Plantation launched by United Tropical Fruit Sdn. Bhd. in May 2021. Consumers are increasingly drawn to organic fruits for their superior nutritional benefits and the absence of pesticides or chemicals.


Market Challenges:

The global durian fruit market faces challenges related to stringent regulations governing product labeling and varying regulatory frameworks across different countries. These regulatory hurdles, combined with the entry of new players and products, may potentially hinder market growth. Consumer preferences for specific ripeness levels also pose challenges, necessitating precise handling and storage practices to maintain fruit quality.


Segment Overview:

The durian fruit market is segmented based on product type (frozen pulp and paste, whole fruit), distribution channels (offline, online), and geography (APAC, North America, Europe, Middle East and Africa, South America). The market’s growth is particularly robust in APAC, which contributes significantly to the overall market share.



The durian fruit market presents substantial opportunities for growth driven by increasing consumer preference for vegan and organic food choices. However, navigating regulatory complexities and meeting consumer expectations regarding product quality remain critical for market players aiming to capitalize on these trends.



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