GS Retail’s popular convenience store GS25 is partnering once more with the iconic dairy brand Seoul Milk, boasting an 88-year legacy, to bring a fresh wave of summer treats: three new Seoul Milk Ice Cream bars. This exciting collaboration follows their successful launch of Seoul Milk-inspired dessert breads earlier this year.
A Successful Partnership Continues
Back in May, GS25 and Seoul Milk first joined forces to release trendy dessert breads inspired by classic bakery favorites like mochi rolls and cream bread — all infused with Seoul Milk’s signature dairy goodness. The breads quickly won over customers, prompting the two brands to deepen their partnership with a new ice cream lineup just in time for the summer heat.
Introducing the Seoul Milk Ice Cream Trio
Starting from the 11th, GS25 will offer three distinct flavors of Seoul Milk Ice Cream, each priced affordably at 1,500 won:
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Milk Bar
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Strawberry Bar
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Chocolate Bar
All three flavors highlight Seoul Milk’s commitment to quality, using domestic crude oil and fresh cream as the main ingredients for a rich, mellow taste. Notably, the Seoul Milk Milk Bar contains an impressive 62% domestic crude oil content, delivering premium ice cream that’s convenient to enjoy on the go.
Impressive Sales and Consumer Love
This collaboration builds on the momentum from 2023, when GS25 and Seoul Milk launched three differentiated ice creams including the Seoul Milk Monjung, Chocolate Milk Parfait, and Strawberry Milk Parfait. These products sold a remarkable 1.9 million units within that year alone, accumulating total sales of 5.5 billion won.
The dessert breads released earlier this year also proved to be a smash hit, surpassing 1.2 billion won in sales just 10 days after launch. The Seoul Milk Cream Mochi Roll stood out, selling over 300,000 units within two weeks, becoming one of GS25’s most popular specialty items.
Looking Ahead
Lee Joo-young, manager of the GS Retail Beverage Food Team, shared:
“GS25 aims to maximize brand synergy through our collaboration with Seoul Milk. The three Seoul Milk ice creams showcase the rich, high-quality flavor of crude oil. Moving forward, GS25 will continue to develop trendy products tailored to consumer preferences and introduce unique specialty items exclusive to GS25.”
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