Starting in May, Starbucks is offering a brand-new twist to its popular cold brew with the addition of brown sugar-flavored cold foam. While the idea of combining brown sugar with coffee isn’t new—Starbucks has been serving its iced brown sugar oat milk shaken espresso since 2021—the addition of the brown sugar cold foam takes it to a whole new level. The molasses-like flavor of brown sugar is the perfect complement to the rich, roasted taste of cold brew coffee, creating a smooth, indulgent treat.
It’s important to note that the brown sugar flavoring will be in the cold foam, not the coffee itself. This means you can still enjoy the classic cold brew flavor, with an added creamy, sweet layer on top.
Free Cold Brew: May 7 to May 11
To celebrate the launch of this new brown sugar cold foam, Starbucks is offering a special free cold brew promotion from May 7 to May 11. If you’re craving a cold brew with a sweet twist, all you need to do is add a cold brew to your order in the Starbucks app or ask a barista in person. Participating stores will offer you a free addition of the brown sugar cold foam to your cold brew. However, this offer is only valid for cold drinks, and refills are not included in the promotion.
This is a fantastic opportunity to experiment with new flavors, so you can try unique combinations, such as a matcha latte with lavender cold brew or an iced milk tea with brown sugar cold brew—all at no extra charge until May 11!
The Popularity of Cold Foam
Cold foam, which was first introduced to Starbucks’ menu in 2018, has since become a favorite topping for many customers. Its simple concept of adding a creamy, long-lasting topping to drinks has been a hit with Starbucks drinkers. Adding new flavors, like brown sugar, further enhances the appeal of this already popular addition.
The success of cold foam shows how a simple idea, when executed well, can transform an ordinary drink into something special. With this new brown sugar cold foam, Starbucks continues to build on the popularity of its already successful menu items.
The Brown Sugar Flavor Trend
The brown sugar trend has been sweeping through the beverage world, with flavors like brown sugar bubble tea gaining popularity in many coffee shops and even at Trader Joe’s, which launched a brown sugar bubble tea kit. It’s a flavor that doesn’t need to be overly complicated to be enjoyed by many, and Starbucks’ new brown sugar cold foam offers the perfect opportunity for fans to try this flavor in their favorite cold brew drinks.
Try It at Home
If you’re a fan of brown sugar and want to experiment with this flavor at home, making brown sugar syrup is simple. All you need to do is mix brown sugar and water, and you’ve got a perfect syrup to add to your cold brew or any other drink that could use a sweet touch.
Starbucks’ new brown sugar cold brew with cold foam is a delicious and fun way to enjoy the classic cold brew with a sweet, creamy twist. Whether you’re trying it for free between May 7 and May 11 or experimenting with it at home, this new flavor is a great way to spice up your cold brew routine. With its simple yet delightful flavor, it’s likely to become a new favorite for many coffee enthusiasts.
Related topics: