COLUMBUS, Ohio, May 5, 2025 – Jeni’s Splendid Ice Creams is changing the way we experience ice cream on a stick with the launch of its new J-Bars. These ice cream bars, available nationwide, mark a significant evolution in the world of frozen treats. Known for their exceptional quality, Jeni’s ice cream has now taken its signature rich and creamy flavors to a whole new level—on a stick.
A New Era for Ice Cream Lovers
Jeni’s Splendid Ice Creams has built a reputation for producing some of the finest ice cream in the country. From its humble beginnings to becoming a household name, the company has continually pushed the boundaries of flavor. With the release of the J-Bar line, Jeni’s adds another groundbreaking product to its portfolio, shifting how we think about frozen desserts.
“We don’t compromise or take shortcuts when making J-Bar,” said Beth Stallings, Senior Director of Innovation at Jeni’s. “We hold ourselves to the same high standards that we put into every pint of ice cream—most importantly, every bite has to be delicious.”
A Flavor for Every Taste
The J-Bar Collection features four mouthwatering flavors, each crafted with Jeni’s signature attention to detail:
Vanilla Caramel Sundae: A tribute to Jeni’s very first ice cream, this flavor blends vanilla ice cream with smoked almonds, caramel sauce, and chocolate chips.
Dark Chocolate Bomb: For chocolate lovers, this bar offers rich chocolate ice cream, paired with decadent chocolate cookies and a smooth chocolate coating.
Passion Fruit Dream Popsicle: A tropical fusion of bright passion fruit and lime, offering a refreshing twist on traditional ice cream bars.
Chocolate Churros: An exclusive offering at Whole Foods Market, this bar features brown sugar and Vietnamese cinnamon ice cream, topped with chocolate and cinnamon cookies.
The History Behind J-Bars
Jeni’s roots in ice cream bars stretch back to its early days when founder Jeni Britton hand-dipped ice cream bars at the original store in Columbus, Ohio. The new Vanilla Caramel Sundae Bar honors the first J-Bar she ever created. Back then, the bars were only available at Jeni’s ice cream shops, but with the launch of the J-Bar line, these delicious frozen treats are now available nationwide.
Available Nationwide
Jeni’s J-Bars are now available in major retailers such as Whole Foods Market, Harris Teeter, and select Target locations. Customers can also use the brand’s online grocery locator to find the J-Bars in stores near them.
This launch marks the latest milestone in Jeni’s expansion beyond typical grocery store offerings. In 2023, the brand introduced its Ice Cream Sandwiches, which quickly became a hit, with the Key Lime Pie flavor even earning accolades as a “Best New Product” finalist at the Expo West NEXTY Awards and recognition from People Magazine as the Best New Ice Cream Sandwich for 2024.
About Jeni’s Splendid Ice Creams
Founded in 2002 by James Beard Award-winning ice cream maker Jeni Britton, Jeni’s Splendid Ice Creams has set the bar for artisanal ice cream. With a focus on quality ingredients—such as fair trade and direct-sourced products and ultra-fresh milk from family dairies—the company continues to craft unique flavors that push the boundaries of ice cream.
Today, Jeni’s is a Certified B Corporation known for its commitment to social, environmental, and business leadership. The company operates more than 90 ice cream shops and sells its products in top grocery stores across the U.S., along with an online store at jenis.com.
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