Lunchables has launched its first-ever, dippable, no-thaw, crustless PB&J, making an exciting new addition to its product line.
Available now at selected retailers nationwide for £2.49 per pack, the new product reimagines the classic peanut butter and jelly sandwich, offering a quick, convenient and fun snacking option that’s perfect for kids and parents.
Lunchables PB&J features two creamy, crustless peanut butter sandwiches and a serving of grape or strawberry dip, satisfying kids’ love of dip while giving them the flexibility to enjoy the perfect peanut butter and jelly ratio.
Danni Levin, Associate Director of Innovation at Lunchables, said:
The launch of Lunchables PB&J continues our mission to reinvent the refrigerated food category, providing high-quality, delicious, affordable and convenient solutions for snacking and beyond. We’re reinterpreting a classic to meet parents’ desire for convenience and kids’ love of dip and customisation – PB&J is about to be reinvented!
One of the biggest frustrations for parents is the lengthy thawing time of frozen peanut butter and jelly (PB&J) products, which often take 30-60 minutes to thaw. Lunchables aims to solve this problem with its no-thaw, ready-to-eat feature, giving parents a snack that’s ready to enjoy right away.
No more waiting for your sandwich to thaw—Lunchables PB&J is ready to go. ”
The Enduring Popularity of the Peanut Butter and Jelly Sandwich (PB&J)
The launch of the Lunchables PB&J capitalizes on the enduring popularity of peanut butter and jelly, especially among American children. The iconic snack has been a part of American childhoods for nearly a century, and ranked among the top ten favorite sandwiches in the U.S., according to a 2019 YouGov survey.
Lunchables cleverly appealed to both kids and nostalgic parents by teaming up with Grammy Award winner Lil Jon and hip-hop icon Twista to remix the classic song “Peanut Butter and Jelly Time.” The duo reunited for the first time in more than a decade to bring a fresh take on the nostalgic song. The song is now available on the Lunchables YouTube channel and Spotify.
Upon the release of the song, Lil Jon said:
It’s so awesome to be working with Twista again on the Lunchables remix of “Peanut Butter and Jelly Time” because I know it’s going to be fun and we’re going to have a blast. Peanut butter and jelly brings me back to my childhood… it’s awesome!
Starting today, Lunchables PB&J will be available at selected retailers for £2.49 per pack.
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