JELL-O has launched its first-ever plant-based chocolate pudding, crafted with oat milk for a rich, smooth, dairy-free taste. The vegan version of this classic dessert marks a bold entry into the booming plant-based space for Kraft Heinz.
JELL-O, a beloved dessert brand with over 125 years of history, has launched its first plant-based chocolate pudding. The new oat milk pudding is now available at major retailers across the U.S. This marks Kraft Heinz’s first foray into the plant-based dessert space and its first product made with oat milk.
A new take on a family favorite
The new JELL-O Oatmilk Chocolate Pudding delivers the smooth, rich taste that fans know and love. However, it’s dairy-free. The recipe is vegan, gluten-free, and lactose-free to accommodate a wider range of dietary needs.
Cow’s milk is one of the most common food allergens in children. In fact, it affects nearly two million children in the U.S. Additionally, more than 30% of Americans are lactose intolerant. As more people seek out dairy-free desserts, JELL-O offers a delicious, no-compromise alternative.
“JELL-O has always been about delivering smooth, delicious desserts, and now, with our oatmilk pudding, more families can enjoy their favorite chocolate pudding,” said Lauren Gumbiner, vice president of marketing at The Kraft Heinz Company.
Why Oatmilk?
Oatmilk is the fastest-growing dairy alternative on the market. Its mild taste and smooth texture make it a great choice for desserts. With oatmilk, JELL-O has recreated its well-known taste in a plant-based, allergen-free format.
The company chose chocolate as its first flavor to honor the brand’s first pudding, which was launched in the 1930s.
Meeting modern demands
The plant-based dessert category is growing rapidly. Recent research shows that four out of five parents want a dairy-free version of their children’s favorite dessert. However, many plant-based puddings on the market fall short in terms of taste and mouthfeel.
As a trusted brand in the dessert space, JELL-O is committed to filling this gap. The brand hopes to make plant-based desserts more appealing and accessible to everyone.
Related topics: