Meiji Co., Ltd. is set to introduce a new and exciting flavor to its popular frozen yogurt dessert line—the Meiji Bulgaria Frozen Yogurt Dessert Aloe. This latest creation will be available on supermarket shelves nationwide in Japan starting March 31, 2025. The dessert combines the creamy texture and rich taste of frozen yogurt with a refreshing aloe vera pulp sauce, providing an invigorating twist to the classic frozen treat.
A Growing Trend in Frozen Desserts
Since the launch of the original Meiji frozen yogurt dessert in 2022, the brand has seen remarkable success, with sales doubling. This surge in popularity reflects a growing consumer preference for frozen yogurt desserts, especially those that offer both indulgence and refreshing flavors. With its new aloe flavor, Meiji is continuing to cater to the tastes of dessert lovers looking for something both delicious and revitalizing.
A Refreshing Combination of Yogurt and Aloe
The Meiji Bulgaria Frozen Yogurt Dessert Aloe combines the creamy richness of yogurt-based ice cream with the light, refreshing flavor of aloe. The dessert is crafted using a specially formulated yogurt designed for ice cream, which gives it a smooth mouthfeel. What sets this new flavor apart is the inclusion of LB81 lactic acid bacteria, a probiotic component that not only adds health benefits but also enhances the crisp, refreshing finish of the dessert.
With just 92 kcal per piece, the dessert offers a guilt-free indulgence perfect for those looking to enjoy a sweet treat after a meal without the added calories.
Promotional Campaign to Boost Engagement
To celebrate the launch, Meiji is kicking off a special promotional campaign. From March 31, 2025, at 10:00 AM to April 6, 2025, at 11:59 PM, customers will have the chance to win 500 yen worth of e-money Pay. Every day, seven lucky participants will be selected to win, for a total of 70 winners. This initiative is designed to create excitement around the new product and give consumers an extra incentive to enjoy the new aloe flavor.
A Brand Focused on Health and Flavor
Meiji’s commitment to quality is reflected in the development of the Meiji Bulgaria Frozen Yogurt Dessert Aloe, which aims to meet the dietary desires of health-conscious consumers without compromising on flavor. Aloe, known for its refreshing properties, has become a popular flavor in yogurt-based desserts, and Meiji has capitalized on this trend by incorporating it into their frozen yogurt lineup.
A Meiji product developer shared, “The main feature of the ‘Meiji Bulgaria Frozen Yogurt Dessert’ brand is that it provides a rich flavor and refreshing acidity, ensuring dessert satisfaction.” This encapsulates the brand’s dedication to delivering a high-quality product that not only satisfies the palate but also provides a healthy option for dessert lovers.
Anticipation for the New Flavor
The launch of the Meiji Bulgaria Frozen Yogurt Dessert Aloe is expected to invigorate the frozen dessert market further. By blending the smooth, creamy texture of yogurt with the light, refreshing taste of aloe, this dessert caters to health-conscious customers who are also looking for something unique in terms of flavor.
With its innovative flavor combination and health-oriented formulation, Meiji is poised to continue its leadership in the frozen yogurt dessert market. The new aloe flavor is sure to appeal to both adventurous eaters and those seeking a nutritious yet satisfying treat.
Mark Your Calendar
Be sure to mark your calendar for March 31, 2025, as Meiji Bulgaria Frozen Yogurt Dessert Aloe hits store shelves. This exciting new flavor promises to be a delightful and refreshing addition to your dessert repertoire.
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