Oral hygiene is about to get a lot more enjoyable, thanks to a new collaboration between Moon Oral Beauty and Sprinkles Bakery. The two brands are teaming up to offer a limited-edition electric toothbrush and birthday cake-flavored toothpaste in celebration of significant anniversaries for both companies. This exclusive collection will be available starting Thursday.
The collaboration introduces the Moon x Sprinkles electric toothbrush, priced at $69.99, and the Birthday Cake toothpaste, which retails for $12.99. To mark this special partnership, Sprinkles is also launching a custom Moon Birthday Bite cupcake, available at all Sprinkles locations nationwide until April 6.
Celebrating Milestones with Flavor and Fun
“We’re passionate about driving flavor innovation and disrupting the oral care category with culturally relevant collaborations,” said Shaun Neff, founder of Moon Oral Beauty.
“This partnership represents an exciting foray into the world of food and desserts. As a longtime fan of Sprinkles — and someone who’s eaten my fair share of cupcakes — I can confidently say we’ve nailed a flavor that truly captures the iconic cupcake everyone loves. Now, we’re making brushing your teeth just as fun. Beyond oral care, this collaboration has created fresh, fun ways for consumers to connect with and experience Moon like never before,” Neff added.
Sprinkles Celebrates Flavor Innovation
Sprinkles fans can enjoy a complimentary trial-sized sample of the Birthday Cake toothpaste with any purchase at all 25 Sprinkles locations nationwide. Full-sized tubes of the toothpaste are also available at select Sprinkles ATMs. The new electric toothbrush and toothpaste can be purchased online through both Moon Oral Beauty’s and Sprinkles’ official websites.
“At Sprinkles, we’ve always believed that indulgence is more than just taste — it’s about celebrating life’s everyday moments,” said Justin Murakami, president and COO of Sprinkles.
“Our partnership with Moon marks an exciting new chapter as we extend our signature Birthday Cake flavor into the world of oral beauty. This collaboration offers guests a fresh and innovative way to enjoy Sprinkles beyond the bakery, reinforcing our commitment to expanding Sprinkles as a lifestyle brand,” Murakami said.
Toothpaste That Tastes Like Cake
The Moon x Sprinkles electric toothbrush features the iconic branding of Sprinkles, while the toothpaste is a soft pastel pink, fluoride-free paste with a sweet twist. Infused with a sugar-free birthday cake flavor and notes of Sprinkles’ famous vanilla buttercream frosting, this new toothpaste is designed to satisfy any sweet tooth, all while promoting good oral hygiene.
Related topics: