Memphis, Tennessee – Lily Maude’s, the award-winning artisanal baked goods company, is expanding its flavor offerings with six exciting new options. The announcement was made ahead of the debut on HSN, with four of the new flavors set to launch on January 17, 2025, and the remaining two flavors arriving in time for spring and summer celebrations.
A Flavorful Response to Customer Demands
When the opportunity arose, the Lily Maude’s team quickly responded to customer requests for new flavors. Founder Gili Waller explained, “Our buying team asked for Red Velvet Swirl, Cinnamon Swirl, Harmony (a mix of dark and white chocolate), and Chocolate-Chocolate (dark chocolate, chocolate chunks, and cacao nibs)—all quintessential American flavors that can be enjoyed year-round.”
These new bundtlet varieties join the original line-up, maintaining the signature quality Lily Maude’s is known for. Made in small batches with the finest ingredients, these bundtlets are single-serve cakes, making them perfect for individuals who want a delicious treat while being mindful of what’s inside. As always, Lily Maude’s products are free from gluten, nuts, rice, corn derivatives, preservatives, dyes, and extracts.
Commitment to High-Quality, Pure Ingredients
Elle Green, Director of Product Development, emphasized the brand’s commitment to offering products that customers can feel good about. “We really do work to offer products that allow consumers to enjoy the taste and appreciate the ingredients,” Green remarked.
About Lily Maude’s
Founded in 2022, Lily Maude’s began with a simple idea: to adapt heirloom family recipes for flour-based confections while removing gluten and nuts but retaining the traditional textures and flavors. The company has earned a reputation for delivering desserts that have earned blue ribbons and recognition in the form of Specialty Food Association’s sofi™ Awards.
Lily Maude’s is a two-time sofi Award winner (2023 Baked Goods, Bakery Dessert; 2024 Breakfast) and offers a full line of desserts and pantry staples. Their products are available for wholesale, retail, corporate gifts, and on HSN.
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