Being Juice, a newcomer in the Malaysian juice and smoothie scene, has successfully raised US$1 million (RM4.5 million) in seed funding. The investment round was led by prominent multi-stage venture capital firms 500 Global and BEENEXT. This funding will enable the brand to accelerate its growth and expand both locally and regionally, with plans to open 30 new stores across Malaysia in 2025 and its first international outlet in the Philippines later this month.
Capitalizing on Health Trends
The venture is tapping into the growing trend of healthier food choices, particularly in Malaysia, where two-thirds of the population now prefer healthier eating options. Launched in April, being juice offers smoothies made from 100% real fruits and vegetables. The brand has created 16 unique flavour combinations that are crafted to cater to local Southeast Asian palates, providing guilt-free and delicious blends that appeal to health-conscious consumers.
Leadership and Vision
The venture is led by Sayantan Das, the former CEO of foodpanda in Malaysia and Brunei. On the success of the seed funding, Sayantan commented:
“This seed funding round is a major milestone, connecting us with investors who share our vision. We’re grateful to our customers and excited to expand across Malaysia and the region, making healthy choices accessible to more people.”
Strategic Plans for Expansion
With the funding secured, being juice has set its sights on both local and regional expansion. The brand is particularly focused on increasing its market presence in Malaysia and beyond, with 30 new outlets planned for 2025 and its first international store set to open in the Philippines. The brand is also working on launching a mobile app to enhance customer experiences. The app, which is still in development, aims to offer a seamless and convenient user experience while building a loyal community of health-conscious customers across its markets.
Branding Refresh
As part of its ongoing growth strategy, being juice is also refreshing its branding. The goal is to further enhance its appeal and strengthen its position in the competitive juice and smoothie market.
With this robust funding and growth plan, being juice is poised to make a significant impact on the regional health food industry, offering a fresh, tasty, and nutritious option for health-conscious consumers.
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