As we kick off the new year, leading energy drink brands Celsius, Zoa Energy, and Red Bull are spicing up the market with new and exciting flavor innovations. These releases promise to provide consumers with refreshing options to fuel their days and keep up with the latest beverage trends. Here’s a look at what’s new from these popular brands:
Celsius Sparkling Strawberry Passionfruit: A Taste of Summer
Celsius starts 2025 with its first flavor of the year—sparkling strawberry passionfruit. This new release is now available nationwide, both in stores and online. The drink combines the sweet essence of summer strawberries with the tangy, exotic flavor of passionfruit, offering a dynamic and refreshing taste experience.
According to Celsius, the flavor is a perfect escape from winter weather, bringing a tropical burst to those who might be facing colder months. The drink’s balance of sweet strawberry and passionfruit creates a lively and revitalizing sip that will have you dreaming of warm days, no matter the season. It’s a refreshing addition for energy drink lovers seeking a light and fruity option.
Zoa Energy Expands with Mango Splash and Green Apple
Zoa Energy, a brand popular for its refreshing and energizing flavors, is expanding its reach with two fan-favorite flavors: mango splash and green apple. Initially available in limited regions, both flavors are now being launched nationally. Zoa describes mango splash as a juicy, tropical flavor that combines ripe mango with light tropical notes and a creamy finish.
Mango Splash, originally exclusive to 7-Eleven, is now available in a wider range of retailers such as QuikTrip, HEB, select Kroger divisions, and Amazon, with even more locations to follow. Meanwhile, the green apple flavor will be available at QuikTrip and Hy-Vee, with additional retailers joining soon.
Kevin Nitz, vice president of non-alcoholic beverages at Molson Coors Beverage Company, highlighted the importance of non-alcoholic options like Zoa in the company’s future plans. He expressed excitement about offering these flavors more widely, emphasizing that Zoa’s expansion plays a key role in their non-alcoholic beverage strategy.
Red Bull Zero: A New Sugar-Free Option with Bold Flavors
Not to be outdone, Red Bull kicked off 2025 with the introduction of Red Bull Zero, which promises a distinct and exciting new taste. This latest addition to the Red Bull lineup features monk fruit extract and other sweeteners to provide a zero-sugar option without sacrificing flavor.
Red Bull Zero stands apart from Red Bull Sugarfree, offering a more vibrant and balanced taste profile. The drink features notes of pineapple, vanilla, and tutti frutti, complemented by a subtle sourness. It’s the perfect choice for consumers seeking a sugar-free energy drink that still delivers the unique and bold flavors Red Bull is known for.
Celsius Acquires Big Beverages Contract Manufacturing
In other notable energy drink news, Celsius Holdings Inc., the maker of Celsius, recently announced the acquisition of Big Beverages Contract Manufacturing for $75 million. The transaction, finalized on November 1, 2024, includes a 170,000-square-foot manufacturing and warehouse facility. Celsius is excited about this acquisition, which will provide the company with greater supply chain control, faster innovation cycles, and enhanced production flexibility.
This strategic move will likely help Celsius meet the growing demand for its products while keeping up with the rapidly evolving energy drink market.
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